50s news-gift paper
Posters
This 1950s-inspired poster with gift wrapping paper is a promotional poster for Singapore Chinatown Visitor Center. The poster design is overlaid with big bold Chinese characters that are auspicious in meaning: Fu (luck), Shou (longevity), Cai (wealth), Le (happiness), Ji (auspiciousness) and Xi (double happiness), and comes in the form of a newspaper with eight pages in total. Although targeted to tourists, those headline news and top stories from the 1950s also form an interesting source of identity, helping the younger generation link the present to the past. It can also be a gift wrap suitable for any occasion.
Client / Manufacturer
Design
Chinatown Business Association
Singapore, SG