60th anniversary Ursa Limited Package

Dietary supplement packaging

Ursa, a dietary supplement to reduce fatigue and boost energy made by Daewoong Pharmaceutical, has been on the market in Korea since its launch in 1961. "Daewoong" and "Ursa" both mean "bear," and the image of a strong bear has been on the package since the brand's early days. For its 60th anniversary in 2020, this traditional and effective image was redesigned to deliver a better and stronger message.