700bike

Brand identity

700bike is an informative platform for brands and trends of the "new bicycle generation." Its principal aim is to illustrate novel ideas / solution for urban cyclist, enhancing enjoyment and realizing a smoother way of transportation. Our creative idea focuses on the Chinese pronunciation for “7 o’clock,” which is phonetically similar to the Chinese equivalent of “origin” or “starting point.” Consequently, we subtly created the figure “700” into a time concept “7:00 (7 o’clock).” Originating from this time concept, our "symbol" implies that 700bike is the starting line of a new bicycle culture and fashionable lifestyle in China.

Client / Manufacturer

Qibai (Beijing) Tech Co., Ltd.

Beijing, CN

Design

Dongdao Creative Branding Group

Beijing, CN