751 Int'l Design Festival

Exhibition design

The 751 International Design Festival was part of Beijing design Week 2017. The theme of was Inspired by Uniqueness, which follows the lead of Comprehensiveness Design, aiming to discover how to reconnect design and the society, containing more needs of more people and taking care of all kinds of groups, to change current life status and improve life quality by designing. The festival design included not only posters, flyers and a guide, but also a brand-new guiding system which focused on involving, thinking and interaction, inspired by the theme Inspired by Uniqueness, trying to push the design concept into system design.