7UP Global Brand Restage
Visual Identity / Package Design
7UP® is a brand beloved for its refreshing lemon-lime flavor, popular with consumers across global markets. The brand posits that life is always better when we choose moments that uplift us, and it was time to bring this timeless 7UP narrative forward. To breathe new life and fresh attitude into the brand, 7UP needed an updated Visual Identity System (VIS) and new packaging. The restaged 7UP VIS represents a frame of mind and style that encompasses all that is refreshing, distinctive, and modern.
Date of Launch
2023
Development Time
Confidential
Target Regions
North America
Target Groups
Consumers / Users