8 – 13 Hertz
Book
What makes a creative mind tick? Jochen Klein and Stefan Wolf, two advertising creatives, set out on a journey to learn more about creativity. After 20 years in advertising, they have accumulated their experiences to create a literary work that should be taken – or read, in this case – with a grain of salt. Germany‘s first fictional non-fiction book on creativity promises to grant access to the daily fun and madness of an advertising creative.
Client / Manufacturer
Design
Hundert Grad Kommunikation GmbH
Frankfurt a. M., DEHundert Grad Kommunikation GmbH
Frankfurt a. M., DEDate of Launch
2014
Development Time
up to 12 months
Target Regions
"Deutschland"
Target Groups
Trade / Industry, "Neukunden Akquise: Studenten"