800 MILES CATTLE
Beef Brand, New consumption,Package
CenturyMart
rand insight shows that current main consumers of office workers, families, gymmers who generally have a high pursuit of beef nutritional quality, but often suffer from unable to recognize the type of meet during the purchase process. Therefore, the design intends to visualize the invisible nutritional data of beef through the design techniques of art and technology. Unique features: through the visual programming software, the nutritional composition of beef and other data are transformed into beef vision system of color, texture, shape. Through health visualization to guide consumption to solve the health and fresh consumption needs of the
Client / ManufacturerDesign
CenturyMart
Hangzhou, CNSpeak Color Design/China academy of art
Hangzhou, CNMao Xue/Fan Huaifang/Qiu Zirui/Cai Shiyu/Liu Qing Lu /Huang Xiaowang/Zheng Minghong/Wang Xiaoya/Teng ziyu/Ying Xinyi/Yu wenjiaDate of Launch
2023
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users