85th Anniversary Campaign

Brand Design

When our longtime client TALEX, a family owned manufacturer of some of the best polarized lenses available, reached out to us about helping them to celebrate their 85th anniversary, we were delighted. Together with their internal marketing team, we took a deep dive into the innovation heavy history of the business that was founded by the current CEO’s grandfather in 1938. The result is a simple but impactful campaign that takes employees and customers through the history of the remarkable achievements of this company, driven by delivering the best eyeglass lenses available since 85 years.

Client / Manufacturer

TALEX Co., Ltd.

Osaka, JP

Design

Evolve Collaborative

Portland, OR, USRachel Nyeholt, Sarah Scott, Christian Freissler

TALEX Co., Ltd.

Osaka, JPTatsuya Matsumura, Kenjirou Shirahama, Shinzo Tamura