Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 1954iF Design RankingBrands & Creatives
STUDENT AWARD
Overview2024 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017Success StoriesFAQ
MAGAZINE
Latest ArticlesAll ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

911 Turbo S Exclusive Series
911 Turbo S Exclusive Series
2018

Share:

911 Turbo S Exclusive Series

Website feature

Dr. Ing. h.c. F. Porsche AG

The 911 Turbo S Exclusive Series is unique, shaped by craftsmanship and limited to 500 vehicles. The goal of our campaign was to give Porsche fans worldwide a feel for its exclusivity and rarity. At the same time, we offered them the chance to discover the vehicle. A completely new live experience: Two camera-equipped industrial robots frame the vehicle in an installation at the Porsche Museum in Zuffenhausen. Users individually control the livestream after booking one of the limited spots on the campaign website. By combining installation, livestream, and individual control to discover the real vehicle, we’ve created a one-off personal experience.

iF Gold Statement

Fabulous! A real object – in this case the Porsche 911 Turbo S Exclusive – is combined with the virtual world of the Internet. The technically complex implementation is impressive, and the live installation on top of the Porsche Museum is a special highlight.
Client / Manufacturer
Dr. Ing. h.c. F. Porsche AG

Dr. Ing. h.c. F. Porsche AG

Stuttgart, DE
Design
UDG United Digital Group

UDG United Digital Group

Hamburg, DE
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User, Trade / Industry

RELATED PROJECTS