911 Turbo S Exclusive Series
Website feature
Dr. Ing. h.c. F. Porsche AGThe 911 Turbo S Exclusive Series is unique, shaped by craftsmanship and limited to 500 vehicles. The goal of our campaign was to give Porsche fans worldwide a feel for its exclusivity and rarity. At the same time, we offered them the chance to discover the vehicle. A completely new live experience: Two camera-equipped industrial robots frame the vehicle in an installation at the Porsche Museum in Zuffenhausen. Users individually control the livestream after booking one of the limited spots on the campaign website. By combining installation, livestream, and individual control to discover the real vehicle, we’ve created a one-off personal experience.
iF Gold Statement
Fabulous! A real object in this case the Porsche 911 Turbo S Exclusive is combined with the virtual world of the Internet. The technically complex implementation is impressive, and the live installation on top of the Porsche Museum is a special highlight.
Client / ManufacturerDesign
Dr. Ing. h.c. F. Porsche AG
Stuttgart, DEUDG United Digital Group
Hamburg, DEDate of Launch
2017
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User, Trade / Industry