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![A 360° packaging identity](https://ifdalivestorage.blob.core.windows.net/user-uploads/88314/232903/00000000-0000-0000-0000-000000000000/01_a_360_packaging_identity_01.jpg)
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A 360° packaging identity
Electronics packaging
Samsung Electronics Co., Ltd. Samsung Seoul R&D CenterA 360° packaging experience that considers all aspects of the user journey from in-store bold/confident graphics through to a user-friendly unboxing process that gives a truly gifting experience. The packaging differs from competitors´ in its unique graphic treatment that combines minimal aesthetic and emotional touch with innovative photography placement, unique patterns that symbolize the product´s core character, and a simplified but clear information hierarchy with a humanized message.
Client / Manufacturer
Design![Samsung Electronics Co., Ltd. Samsung Seoul R&D Center](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/10347/00000000-0000-0000-0000-000000000000/logo_69d316b1bb6888b7bdc3b435dedbf30a92a0b769.png)
![Samsung Electronics Co., Ltd. Samsung Seoul R&D Center](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/10347/00000000-0000-0000-0000-000000000000/logo_69d316b1bb6888b7bdc3b435dedbf30a92a0b769.png)
Samsung Electronics Co., Ltd. Samsung Seoul R&D Center
Seoul, KR![Samsung Electronics Co., Ltd. Samsung Seoul R&D Center](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/10347/00000000-0000-0000-0000-000000000000/logo_69d316b1bb6888b7bdc3b435dedbf30a92a0b769.png)
Samsung Electronics Co., Ltd. Samsung Seoul R&D Center
Seoul, KRDate of Launch
2017
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America, Specific country/region: Globally
Target Groups
Consumer / User