A 360° packaging identity
Electronics packaging
A 360° packaging experience that considers all aspects of the user journey from in-store bold/confident graphics through to a user-friendly unboxing process that gives a truly gifting experience. The packaging differs from competitors´ in its unique graphic treatment that combines minimal aesthetic and emotional touch with innovative photography placement, unique patterns that symbolize the product´s core character, and a simplified but clear information hierarchy with a humanized message.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd. Samsung Seoul R&D Center
Seoul, KRSamsung Electronics Co., Ltd. Samsung Seoul R&D Center
Seoul, KRDate of Launch
2017
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America, Specific country/region: Globally
Target Groups
Consumer / User