A. (A dot) - AI Virtual Assistant
AI Virtual Assistant, AI Master BrandSK Telecom
'A.' is an AI brand by SK Telecom, a leading telecommunications/ICT company in Korea. It is an AI voice assistant service app and also the master brand that will eventually represent SK Telecom’s AI service. As the vision of the 'A.' brand is to become the gateway for the new possibilities, boundless creativity, and artistic inspiration rather than emphasizing the technology itself, we designed a bold, unique brand identity that provides new perspective and allows users to imagine infinite possibilities and stories. We designed not just a logo for a tech service but a brand personality/character itself.