A brilliant joint venture, OSRAM Continental
A brilliant joint venture, OSRAM Continental
A brilliant joint venture, OSRAM Continental
A brilliant joint venture, OSRAM Continental
2020

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A brilliant joint venture, OSRAM Continental

Corporate Design & Identity

OSRAM Continental GmbH

The future of mobility will be versatile, automated and environmentally friendly as cars become moving data centers. Smart lighting components will take on important convenience and safety features. A new player is shaping this future: The OSRAM Continental joint venture combines the best of two worlds - lighting and electronics. The new company's visual identity is as simple as it is smart, translating the characteristics of light into three design principles: contrast, movement, and focus. It was conceived to be an agile interface based on the interplay of black and white, with vibrant orange accents.

Date of Launch
2018
Development Time
13 - 24 months
Target Regions
Specific country/region: worldwide
Target Groups
Consumer / User, Trade / Industry

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