A Can Has No Name (MTN DEW)
Soft drink can
There is a strong cross-section of dedicated fans who love both Mtn Dew® and Game of Thrones. Before any official Mtn Dew/Game of Thrones partnership, fans were already drawing parallels between the two. In anticipation of the final season of Game of Thrones, HBO challenged both fans and brands with the question “What Would You Do for the Throne?” Mtn Dew and the Design team were willing to sacrifice everything: our brand, our name, and our iconic visual identity.
Date of Launch
2019
Development Time
Other duration
Target Regions
North America
Target Groups
Consumer / User, Trade / Industry