A New Day Dawns by Blue Lagoon Iceland

Film

Starting in the early morning, as the protagonist wakes up at The Retreat hotel, the film follows in her footsteps through the spa, The Blue Lagoon Ritual, to a dinner at Moss Restaurant to show a day at The Retreat. It conveys The Retreat with Blue Lagoon’s various stakeholders. While seemingly simple, it perfectly conveys the brand experience to a wide, global audience with various needs. The sound is left purposefully raw: water flowing, wind blowing across the lava fields, in order to share as much of the experience as possible. The overall mood of the video is in perfect harmony with all the other touchpoints of the Retreat brand.