A Place of Inspiration | Film @CES 2024 Kia
3D Digital Animation
Kia’s new Platform Beyond Vehicle(PBV) business and vision were showcased at CES 2024, the most influential tech event worldwide. Our approach for CES 2024 was to create a multidimensional experience centered on the concept of 'A Place of Inspiration' with storytelling elements interweaved throughout the booth based on Kia's brand slogan 'Movement that inspires'. To deliver Kia PBV’s key message clearly through a creative interpretation of PBV’s unique purpose, 3D animated films for each zone were created to show the numerous ways PBVs can inspire and shape individuals’ lives in the near future.
Client / Manufacturer
Design
Kia corporation
Seoul, KRINNOCEAN INC.
Seoul, KRSung Koog Hong, Byung Kyu Park, Seungjun Lee, Kristi Lheem, Seongyun ChoNerdy Artist Union Inc. (NAU)
Seoul, KRJaeul Lee, Inyoung Jung, Yoohwan Kim, Myunghwan Hwang, Hyunwoo KwonDate of Launch
2024
Development Time
up to 12 Month
Target Regions
Asia, Europe, North America
Target Groups
Consumers / Users, Trade / Industry