A sewing machine suitable for people raising children
Sewing machine
A sewing machine with a focus on mothers of young children, many of whom are beginners. With disposable, fast clothing becoming the norm, opportunities to express love and warmth by making things at home have decreased. This compact sewing machine aims to encourage beginners to try their hand at making things. Cooking recipes are often accompanied by videos giving step-by-step instructions—the same applies here. Instructions for sewing projects are accompanied by videos so that even beginners can use the sewing machine to produce made-at-home items. Beautifully designed and compact enough to fit on a bookshelf, it does not look out of place in a living room.
Date of Launch
2020
Development Time
13 - 24 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User