Abarth 500 − #ZeroFollowers
Twitter accountFiat Group Automobiles Germany AG
We sent the Abarth 500 down the digital fast lane and conveyed its racing car feel in an online environment. While brands usually use Twitter to try and get as many followers and as much coverage as possible, we used the online platform in a radically different way. Our idea: you cannot follow a super-fast car. We therefore opened the world’s first Twitter account that could not be followed. Anyone who tried was mercilessly left in the dust then received an instant message inviting them to take a test drive on a well-known racetrack.