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EV Charger
ABB E-mobility
The A400 sets a new standard in EV infrastructure by redefining charging through intuitive, user-centered design. Our solution democratizes the experience, catering to both tech enthusiasts and first-time EV owners, addressing the industry's complexity head-on. We've developed a unique UX/UI framework that marries traditional signage clarity with digital flexibility. Bold typography, simple shapes, and carefully curated information maximize clarity while minimizing cognitive load. By elevating and simplifying the charging experience, the A400 sets a new standard in EV infrastructure, helping accelerate wider electric vehicle adoption.
iF Gold Statement
As technologies grow in complexity, user experience and interface accessibility are becoming ever more essential. This EV charging station balances a concise and unobtrusive physical form with a highly accessible UX. The deft interplay of static and dynamic graphics and the coherent color scheme allow information and processes to be presented in a clear and appealing way. This design impressively streamlines the EV charging experience.
Client / ManufacturerDesign
ABB E-mobility
2629 JG Delft, NLABB E-mobility
2629 JG Delft, NLDesign & User Experience TeamAbove
Stockholm, SEDate of Launch
2024
Development Time
up to 12 Month
Target Regions
Europe, North America
Target Groups
Consumers / Users, Trade / Industry