ABB Turbocharging becomes Accelleron

Brand Identity

After more than 100 years of shared history, ABB has completed the spin-off of its highly successful "Turbocharging" business through its independent IPO. As part of this, a completely new brand identity was created that both respects heritage and recharges values. The success of the new brand lies in building the bridge between business strategy and brand by deriving the brand elements from the business’ core. Accelleron is distinguished by its globally pioneering innovation and cutting-edge technologies accelerating growth at sea, on land and beyond. These core elements are precisely reflected in the brand experience: outstanding, dedicated

Client / Manufacturer

ABB Asea Brown Boveri Ltd.

8050, CH

Design

MetaDesign AG

Zurich, CHAlexandra Fukazawa, Agnes Wong, Aude Kohler, Erich Moser, Basil von Meiss