Absolut Born To Mix

Promocional Packaging

To challenge given by the client was to create a special promotional packaging for the Anbsolut Citron Bottle, directed to the Off Trade channel that would be connected with the brand experience in a creative and innovative way. It was mandatory that the packaging could be transformed into a utilitarian product, avoiding disposal. We created a packaging project for the Absolut Citron Bottle, that could be used at home.