AC Orange Rebranding
AC Orange Rebranding
AC Orange Rebranding
AC Orange Rebranding


AC Orange Rebranding

Corporate Rebranding

AC Orange has become the only platform that integrates the entire performing arts industry chain in China. AC Orange strives to bring maximum exposure to each performance so audiences can immerse themselves in the beauty of the arts and broaden their aesthetic perspective. The AC Orange logo is made up of six orange segments forming the shape of an orange, signifying the integration and reorganization of AC Orange’s diverse selection of moving art performances. The white star at the center of the logo signifies the emotional response sparked by the performance.

Client / Manufacturer

A.C. Orange Co., Ltd.

Shenzhen City, CN
Ogilvy Taiwan

Ogilvy Taiwan

Taipei City, TW
Date of Launch
Development Time
up to 12 months
Target Regions
Specific country/region: China
Target Groups
Consumer / User