ACTION-X5
ACTION-X5
ACTION-X5
ACTION-X5
ACTION-X5
ACTION-X5
ACTION-X5
ACTION-X5
ACTION-X5
ACTION-X5
ACTION-X5
ACTION-X5
ACTION-X5
ACTION-X5
2022

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ACTION-X5

Smartphone

CROSSCALL

Because today's phones are expected to accompany us in all our sporting activities, CROSSCALL created the ACTION-X5, a smartphone engineered to follow the user even in the most extreme conditions. At the crossroad of sportswear and tech, it is unapologetically hardcore with action-proof tech/features and a sports design language. Tough, waterproof, and with a long battery life, it also opens the way to new uses like stabilized action videos or taking pictures underwater. Unlike other smartphones, it is designed to be sustainable from product to packaging.

Date of Launch
2021
Development Time
13 - 24 months
Target Regions
Europe
Target Groups
Consumer / User

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