adidas − New Walk of Fame
Brand exhibitionadidas AG
A journey to the heart of the brand. Around 70 carefully selected objects, 130 stories plus many images and films, take visitors to the heart of the adidas brand. The design enters into dialog with the sophisticated architecture of the building. The spatial situation offers the dramaturgical opportunity to intensify the visitors experience in the narrow walkways in a six-level dramaturgy. A modular display case system and a flexible CMS make it possible to exchange objects and contents at will. There are no printed texts in the exhibition. All exhibit information, stories, images and films are presented on integrated iPads.