Adidas Originals Flagship Seoul Seongsu

Apparel and Footwear

Adidas Originals Flagship Seongsu redefines retail as a cultural platform where brand identity meets street culture, local nuance, and creative expression. Set in Seoul's Seongsu-dong, the store merges industrial heritage with bold design—its red brick façade, immersive multi-floor layout, and striking blue staircase reflect authenticity and flow. Through art installations, customization zones, and exclusive collections, it becomes a living canvas. More than a store, it’s a hub for community, culture, and storytelling—where commerce connects with creativity, and every visit sparks engagement.

Client / Manufacturer

Atelier KHJ

Seoul, KR

Design

adidas AG

Herzogenaurach, DEIn-house global retail design team and market store development team

Checkland Kindleysides

London, GB