adidas Wayfinding HALFTIME
Orientation System
The adidas World of Sports’ HALFTIME building houses conference and event areas as well as a food court for employees. The orientation system combines graphic elements of game strategy and field marking with the architecture and materiality of the building. The central overview board picks up on the exterior shape of the building. The opulent glass surfaces of nine thematically designed meeting rooms are characterised by individual graphical elements. This work was created in collaboration with COBE Architects.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User