Advertising for safe driving

Public safety ad campaign

These posters were designed as public service announcements on driving safety. The overall tone of the posters is black, white, and gray, with dark tones to highlight the warning effect. The main elements of the scenes are extracted and enlarged to make the images more vivid. Three of the most common causes of car accidents are graphically rendered as simple illustrations to educate people about the rules of the road and raise people's awareness about safe driving.