AEG Mastery Range
Kitchen appliances
“My cooking, my process, my way” Reinventing the AEG brand for consumers who have come to expect more; who are used feeling and being in complete control, with precision, passion and commitment: the AEG Mastery Range is designed to deliver the worlds most responsive cooking experience. Along with a radically new user interface, built around a rotary command wheel with capacitive touch, the AEG Mastery Range sets a new standard in range alignment, brand positioning and kitchen design integration.
Date of Launch
2016
Development Time
13 - 24 months
Target Regions
Europe
Target Groups
Consumer / User