Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 1954iF Design RankingBrands & Creatives
STUDENT AWARD
Overview2024 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017Success StoriesFAQ
MAGAZINE
All ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

Agenda 2017
Agenda 2017
2012

Share:

Agenda 2017

Animated film

Mars Deutschland

Agenda 2017 is a Mars Germany initiative striving towards greater cross-company logistics cooperation. In order to make the very complex nature of Agenda 2017 both engaging and comprehensible, the concept for an animated film was devised. The creative leitmotif: big ideas start with a sketch. That’s why the visual selected for the film was of a pencil drawing on a checkered desk mat. Using this starkly simplistic presentation, the various goals of Agenda 2017 are described in an emotional and humorous way.

Client / Manufacturer
Mars Deutschland

Mars Deutschland

Verden / Aller, DE
Design
ressourcenmangel GmbH

ressourcenmangel GmbH

Berlin, DE

RELATED PROJECTS