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Large screen experience
SAMSUNG"The AI Living Display" is a co-evolving conversational AI designed for personal and group interaction on large screens. It fosters shared discovery, reassurance, and reflection through AI-enabled perception, adaptive engagement, and two-way communication. Unlike traditional TV, our approach maximizes workflow efficiency, listens attentively, and responds with emotional intelligence. Our core principle is to integrate a deep understanding of social diversity, to safeguard privacy with discretion, and to use human-like voice and cinematic storytelling to strengthen relationships and drive meaningful action like never before.
Client / Manufacturer
Design

SAMSUNG
Seoul, KR
Samsung Design Innovation Center
San Francisco, CA, USYuyeon Cho De Jong, Borfang Su, Hazel Zhang, Tomas GarciaSAMSUNG VD Next Generation Experience Lab
Seoul, KRWhanoh Sung, Jisoon Kim, Yongjin So, Sookyung PakDate of Launch
2028
Target Regions
Asia, Europe, North America, South America
Target Groups
Consumers / Users