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AIA Qi Design System
AIA Qi Design System
AIA Qi Design System
AIA Qi Design System
AIA Qi Design System
AIA Qi Design System
AIA Qi Design System
AIA Qi Design System
AIA Qi Design System
AIA Qi Design System
AIA Qi Design System
AIA Qi Design System
AIA Qi Design System
AIA Qi Design System
2026

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AIA Qi Design System

Digital design system

AIA Group

The Qi Design System is a transformational approach to scalable interface design, built to unify digital experiences across our 18 Asia markets. Its token-based architecture and Figma integration streamline workflows with speed, accessibility, and brand consistency. With Qi, we’ve standardised interfaces and followed Web Content Accessibility Guidelines, advancing financial inclusion, healthcare access, and sustainability through paperless claims and remote service delivery. Now supporting 10 languages, Qi ensures inclusive experiences for diverse users and powers over 120 initiatives, delivering cost savings and human-centred innovation.

Client / Manufacturer

AIA Group

Hong Kong, HK
Design

Design CoE, AIA Group Digital

Hong Kong, HKSue Coulter, Mat Ashley, Shun Lee, Mohamed Abdelmonam, Hua Yin Tsui, Justin Cheung, Lucy McNally, Judy Ngao

AIA Digital+

China, Malaysia, PHYitong Mao, Aria Wang, Vincent Goey, Jamerey Dingal
Date of Launch
2024
Target Regions
Asia, Australia / Oceania
Target Groups
Consumers / Users, Trade / Industry, "Designers and developers"

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