aibo brand design
Brand design
The aibo robot gives users a companion to connect with, raise, and love. Using Sony's AI technologies for linking with the cloud, aibo keeps growing into a distinct personality by making its own connections with people. The theme of the brand is aibo’s overflowing “vitality,” and aibo was developed with a program that gives it a continually evolving identity. The brand identity, based on circles, which evoke aibo’s physical form and round eyes, exudes warmth and is programmed to change continually, giving the brand a sense of uniqueness and friendliness. Capture a random sequence for an animated logo, or a single moment for a static logo.
Client / Manufacturer
Design
Sony Corporation Creative Center
Tokyo, JPSony Corporation Creative Center
Tokyo, JPDate of Launch
2018
Development Time
Other duration: -
Target Regions
Specific country/region: Japan, USA
Target Groups
Consumer / User