AIR VITAL

Fuel additive packaging

The brand name is AIR VITAL. It is a product that aims to make the air cleaner. The key visual for the package design is a symbol that combines the words "minus" and "plus" to express the two product characteristics of coating the engine and removing dirt. The sophisticated and straightforward form of the container has an interior design quality and breaks away from the masculine image of the automotive products industry by creating a luxurious feel. The creative design and colors that emphasize symbols will also appeal to the new market of genderless products where women are increasingly active.