Air Wick Life Scents
Room spray
Air Wick Life Scents aerosol is ergonomically designed, providing ease, style and a premium in-use experience. User-tested at every stage, its superior ergonomic solution is clearly visible. The spray can is comfortable to use with one hand and can subtly release a little bit of scent at a time. Apart from its functional benefit, the packaging design communicates its innovation through great visual design. It shows its intuitive use and achieves a stand-out-effect on the shelf. Its colored drip down handle tells a whole new story compared to competitors’ products.
iF Gold Statement
The bottle for this room spray is superbly designed in terms of ergonomics: it is very comfortable to use with one hand. The graphics communicate the nature of the scents in an innovative manner: The color drip down the bottles neck makes it stand out on the display shelf. Apart from the bottles superb functionality, this packaging design is not only unique and innovative, but also simply beautiful. Great work!
Date of Launch
2015
Development Time
13 - 24 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User