AirPods
Wireless headphones
Apple’s innovative new wireless headphones weave simplicity and technology together to reinvent the wireless experience making headphones easy to use. Featuring the new Apple W1 chip, the AirPods have extremely efficient wireless communication for a better connection, improved sound and industry-leading battery life. The AirPods harness the power of Siri®, allowing you to access your favorite personal assistant with just a double tap. The AirPods eliminate the hassles of wireless headphones, by just flipping open the lid of its innovative charging case and with one tap, they are instantly set up and ready to work with your iPhone® and Apple Watch®.
iF Gold Statement
Perfectly controlled and aesthetically sublime, the experience of the new Apple AirPod design is completely outstanding. It enables ease of use without ear fatigue, and perfectly balances the degree of innovation. Not too much and not too little.
Date of Launch
2016
Development Time
other period: confidential
Target Regions
Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User