Ajax Ploosh - Accelerating Zero Waste Cleaning

A trusted brand disrupting the Cleaning Category

Cleansing is fundamental for hygiene & health, yet the category struggles moving sustainability forward impactfully and with scale. Single Use plastic is a top concern for consumers. Liquid cleaner products contain 10% actives & 90% water. Lifestyle instagram tablet brands launched the market yet with mixed results in product efficacy. Consumers test yet don’t repurchase them. Ajax has highly efficacious, proven formulas consumers know and trust, a brand that can make a true difference in sustainability through its scale. Our goal is to achieve consumers shift from a one-time purchase to a routined habit in gesture and shopping.