akf geschäftsbericht 2003/2004
The bank summarizes its business year in figures and statistics. The optimism behind the facts is only apparent to the expert reader. An individual image language independent of illustrations of surfaces and colors reveals the emotional space behind the facts. The graphics utilize the stylistic approach of exaggeration. They are a caricature of reality without being a lie. Friendly colors and shapes illustrate the figures and activities beyond their actual factual content. They represent the overall positive situation of the bank. The text pages correspond with the graphics. Dispensing with paragraphs, the content is logically arranged by means of color, changes in typeface and paragraph symbols, allowing the copy to congeal into its own surface. The restriction to just one point size and two typefaces gives the text a sovereign, natural appearance.