AKG Verpackungsserie

Headphones packaging

The minimalistic design of the new AKG packaging line focuses on the essential – the product itself. Product presentation is enabled by the window, the package acts as a backdrop to celebrate the high quality product details. Clear placement of brand elements, easy decodable iconography and color-sets create a distinct design. This, in combination with the luxurious black matte finish, refined by silkscreen printing and special colors, creates a highly recognizable and differentiating presence in today's visually overloaded retail contexts.

JURY STATEMENT

Packaging Design - selected by Dr. Alexander Schubert A packaging design with great attention to detail that works without having to use many words.

Client / Manufacturer

AKG Acoustics GmbH

Wien, AT

Design

Designit Munich GmbH

München, DE