Studies have shown that feeding babies in an upright position is associated with reduced morbidity. The design aim behind this bottle was simple: allow babies to be fed in the upright position for the best digestion. a.kobee also provides the perfect grip with its innovative ergonomic design. Unlike the typical nipple-focused design of feeding bottles, the focus here is on the best overall feeding situation for child and parent. The ultra-pure medical-grade silicone mimics the feel of human skin. The design innovation also resides in the bottle assembly, which ensures that the milk doesn't touch plastic at all times.