Exhibition standAlape GmbH
Alape, premium manufacturer of esthetic washing area solutions, presented its elaborately designed trade fair presence to an international public at the ISH 2011. The highlight of the stand was the multi-media "Brand Gate", which explains the company's new brand identity in the field of tension between emotion and purism. A several meters long pendulum swings almost hypnotically between two large monitor walls as a metaphor for their connection. In increasing levels of complexity, starting with a point, through stripes and areas up to the room, the pictures, underlined by spectacular worlds of sound, explain how Alape products come about.