Alcohol less

Responsible drinking aid

An estimated 2.5 million people worldwide die each year due to alcohol abuse, and many tens of millions more suffer its effects. Those who are susceptible to alcohol addiction tend to drink too much without even realizing it. This design helps such people limit and control their alcohol intake. The “peaks” at the bottom of the glass serve two purposes: they subtly reduce the volume of the glass while also reminding the drinker not to exceed their tolerable limit. Additional images of trees and boats on the glass serve as further gentle reminders.