Alienware Area-51 Laptop Packaging
Alienware gaming laptop packaging design
The Alienware Area-51 laptop packaging is designed to create a unique brand experience for the new product design. A matte black outer box with a gradient inspired by aura lighting contrasts with a unique white interior sleeve. Embossed logos and subtle graphics add visual and tactile appeal. Scalable for various notebook sizes, it uses 100% recycled or renewable materials, aligning with sustainability goals and improving recyclability through increased fiber use. The design evokes mystery and ensures cohesive branding across physical and digital touchpoints—transforming first impressions into lasting connections.
Client / Manufacturer
Design
Dell Inc. Experience Design Group
Round Rock, Texas, USExperience Design Group, Dell
Round Rock, TX, USDate of Launch
2025
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users