Alienware Legend Design Language
Design language strategy
The Alienware Legend design language represents the most dramatic visual shift in Dell's 23-year history. As Dell’s most visually expressive and thematic brand, the design challenge was to find a new visual center, based on a bold thematic trajectory and imagine what PC gaming products might look like 20 years in the future. The outcome is a design system that delivers iconic industrial design, while maintaining extremely high levels of performance. Intelligent architectures and premium materials make the most of every millimeter, optimizing the entire gaming experience while reducing weight and increasing rigidity across the family.
Client / Manufacturer
Design
Dell Technologies
Austin, Texas, USExperience Design Group, Dell
Round Rock, TX, USDate of Launch
2019
Development Time
13 - 24 months
Target Regions
Asia, Australia / Oceania, Europe, North America
Target Groups
Consumer / User, Specific sub-group: Gamers