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Alishan Forest Railway
Alishan Forest Railway
Alishan Forest Railway
Alishan Forest Railway
Alishan Forest Railway
Alishan Forest Railway
Alishan Forest Railway
Alishan Forest Railway
2023

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Alishan Forest Railway

Brand identity

Alishan Forest Railway and Cultural Heritage Office Forestry Bureau, COA, Executive Yuan, Taiwan (R.O.C.)

"Enjoy the window view while traveling through the history of the forests" is the concept behind Alishan Forest Railway’s identity design. Window views, the head of the locomotive, sunrise and sea of clouds are also featured in the design. Soaring birds with open wings circle around the forests to symbolize the Office’s determination to protect the railway and its cultural heritage. Smartly designed information sign board system and merchandise help elevate the brand to a new level.

Client / Manufacturer

Alishan Forest Railway and Cultural Heritage Office Forestry Bureau, COA, Executive Yuan, Taiwan (R.O.C.)

Chiayi, TW
Design

Cizoo&Co

Taipei, TWChih-Ling Wang , Yun-Fang Liu , Chen-Wei Lin
Date of Launch
2021
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Public Sector / Government

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