All-electric MINI Cooper
Automobile
Electric, digital, sustainable and distinctive: the new all-electric MINI Cooper brings the brand’s urban driving pleasure, user experience and responsible attitude into a completely new era. Its purist and forward-looking design language makes this transformation instantly visible. As a 3-door model in its fifth generation, it still embodies the core values of the MINI brand, while the whole user experience takes a noticeable technological leap. Innovative and sustainable textile surfaces revolutionise the aesthetic appeal of the interior by reducing it to the essentials and adding a new level of well-being and warmth.
Date of Launch
2023
Development Time
Confidential
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government