Allgemeiner Deutsche Schnauferl-Rallye 2024

Event Design, Rallye Media, Website, Aftermovie

The 67th International Schnauferl Rallye united over 100 vintage cars in the Taunus region, where history and modernity met on the road. APPEL NOWITZKI created a visual identity that transformed the event into a holistic brand experience: embossed rally plaques, editorially precise road book, and over 35 media applications. Tradition was reinterpreted with elegance, ensuring the rally became more than a route—it became a stage for automotive culture in motion.

Client / Manufacturer

Allgemeiner Schnauferl-Club Landesgruppe Hessen (e.V.)

Neu Isenburg, DE

Design

APPEL NOWITZKI GmbH

Frankfurt am Main, DEUlf Appel, Anne Nowitzki, Lisa Amann, Lisa Klocke, Eva Nowitzki

Frame44

Frankfurt am Main, DEFelix Franz, David Lochmann