Allvit Fermented Caviar
Allvit Fermented Caviar
Allvit Fermented Caviar
Allvit Fermented Caviar
2018

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Allvit Fermented Caviar

Cosmetics packaging

Coway Co., Ltd.

The Allvit Fermented Caviar line is a premium skincare product whose main ingredient is fermented caviar. Its glossy, metallic color is reminiscent of gold and black caviar. The cream container mimics the round shape of caviar as does the interior through its clear material. Gradations express how caviar permeates the skin. The serum is applied using a pipette so the caviar eggs are not destroyed. The characteristics of the contents are visually recognizable when applying the caviar eggs to the back of the hand.

Date of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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