Cross-media campaignALNO AG
ALNO is the second largest kitchen manufacturer in Europe, but it’s not part of the customers’ relevant brand set. The looks of the industry’s brand communication are just too generic. That’s why ALNO shows kitchens set up in buildings under construction. Breaking conventions and standing out from its competitors, a consistent brand world with high recognition value across all media channels is created. The message: with its experience and quality, ALNO offers a clear orientation for everyone looking to buy a kitchen. Whatever the customer is planning for his home – the decision for ALNO has already been made before the first stone is laid.