alookso Brand Identity

Brand identity

Alookso is an online platform that provides a forum to share opinions on crucial topics to create a sustainable media ecosystem. It is a venue for gathering public opinions and holding discussions for a better future that are rarely handled in politics or media. The logo symbolizes "truth veiled behind the blot" and a gesture to unlock and reach the truth. The various versions of the unique shape represent a multitude of perspectives in comparison to the former logo. The branding was designed to promote a media company that focuses on interpretation and analysis rather than breaking news, one that incorporates the whole instead of fragments and strives to grow together with its audience.