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alookso Brand Identity
Brand identity
alookso
Alookso is an online platform that provides a forum to share opinions on crucial topics to create a sustainable media ecosystem. It is a venue for gathering public opinions and holding discussions for a better future that are rarely handled in politics or media. The logo symbolizes "truth veiled behind the blot" and a gesture to unlock and reach the truth. The various versions of the unique shape represent a multitude of perspectives in comparison to the former logo. The branding was designed to promote a media company that focuses on interpretation and analysis rather than breaking news, one that incorporates the whole instead of fragments and strives to grow together with its audience.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Asia, Specific country/region: South Korea
Target Groups
Consumer / User