alsecco
alsecco
alsecco
alsecco
2016

Share:

alsecco

Mailing

alsecco is a supplier of upmarket and high-quality façade insulation systems. To enhance the brand profile and to position alsecco more strongly as an architectural brand, a three phase competence mailing was planned for the "construction phase design." In three mailings in short succession they receive "a book" – a sketch book, in which selected reference projects are introduced beside embossed architectural forms, "a meter" – an innovative work tool for the design process and "a sample" – a supplement to the sample collection, which displays the durability of the products by means of a façade pattern aged artificially by three years.

Client / Manufacturer

alsecco GmbH

Wildeck, DE
Design

Jochen Grauer Marken- und Kommunikationsberatung

Lindau, DE
jäger & jäger

jäger & jäger

Überlingen, DE
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Trade / Industry, "Planer/Gestalter"

RELATED PROJECTS