Alu Küche

Corporate design launch

The challenge in developing the corporate design—in addition to creating a strong and unique brand image—was to convey the principle and the basic idea of ​​the product understandably, without being explanatory or rigid. The solution was to communicate that the Alu Küche cabinet can be placed in the kitchen just like a workbench with no need to disguise it using moldings and panels. The goal was to reduce the number of customizations, which had repeatedly slowed down production.